TikTok is the hottest app on the block, with over one billion active users worldwide. If you’re not already creating content for this platform, now is the time to start. But, with so much competition, how can you ensure that your videos get the views and engagement they deserve? By optimizing your content for both search engine optimization (SEO) and user engagement. In this blog post, we’ll show you how to do just that, so that your TikTok videos reach new heights.
To begin, it’s important to understand what makes TikTok unique. Unlike other social media platforms, TikTok is all about short-form, creative videos that are easy to consume and share. This means that users are looking for videos that are both entertaining and informative, so if you want to make a splash on TikTok, you need to deliver on both fronts.
TikTok 101: Attention is everything.
While they are somewhat similar to YouTube videos, TikToks are much shorter and faster-paced. “The most important thing you need to do is capture somebody’s attention within the first two to three seconds. And then have content that’s compelling enough to get viewers to finish the video,” says creator Robert Cole.
The easiest thing a viewer can do on TikTok is swipe away to the next video. So if you want more views or to build your platform, your video should instantly capture your viewers’ attention — and keep them coming back for more.
Don’t drag it out. A TikTok is a short video, with an emphasis on the “short.” “Completed watch time and rewatching are some of the biggest factors in how well a video does with the algorithm,” says Cole. “People think likes are a big factor, but likes are actually the least important factor. Watch time is number one, and the number of shares and comments are right behind that.”
The maximum length is 60 seconds, which for TikTok standards is basically a movie. “My videos tend to fall between the 20- to 45-second range, and a 45-second video is really long,” says creator Danny Tumia. Get to the point quickly, and trim any nonessential clips. The longer your video is, the harder it is to retain viewers, so if you use the full 60 seconds, make sure you’ve got something that can make it worth the watch.
Next, let’s talk about SEO. In a nutshell, SEO is all about making sure that your videos are easy to find when people are searching for topics related to your content. To do this, you’ll need to use keywords, hashtags, and video descriptions to signal to TikTok’s algorithm what your videos are all about.
Here are a few tips to help you get started:
- Choose keywords wisely: When selecting keywords, think about what your target audience might be searching for. Try to use keywords that are specific, relevant, and not too competitive. For example, instead of using the keyword “dance,” try “modern dance” or “hip hop dance.”
- Use hashtags: Hashtags are one of the best ways to get your videos discovered on TikTok. Make sure to use relevant hashtags that accurately describe your content, and consider creating your own branded hashtags to help build your following.
- Write compelling video descriptions: Your video descriptions should be short, sweet, and to the point. Use keywords and hashtags, and don’t be afraid to get creative. For example, instead of writing “A video about cooking,” try “Cooking up a storm: A step-by-step guide to making the perfect dish.”
Now that you’ve got the basics of SEO down, let’s talk about engagement. To make your videos stand out, you need to create content that people want to watch, share, and comment on. Here are a few tips to help you get started:
- Be creative: TikTok is all about creative expression, so don’t be afraid to get outside of the box. Think about new and innovative ways to showcase your content, whether it’s through dance, comedy, or something completely different.
- Keep it short: Remember, TikTok is all about short-form videos, so keep your videos to under 60 seconds if possible.
- Make it visually appealing: Use high-quality graphics, animations, and effects to make your videos pop. Also, consider using different camera angles, lighting, and other visual elements to make your videos more engaging.
- Tell a story: People love stories, so try to incorporate elements of storytelling into your TikTok videos. This can be done through a series of short clips or through a longer video that tells a story from start to finish.
- Engage with your audience: TikTok is a social platform, so don’t forget to engage with your audience. Respond to comments, ask questions, and participate in trends and challenges to build a strong community around your content.
To sum up, by combining the power of SEO and engagement, you can turn your TikTok videos into viral sensations that captivate audiences and climb to the top of the search rankings. So, get creative, keep it short, and never stop engaging with your followers. Happy creating!