The greatest way to gain followers on social media channels is no secret anymore. Everyone knows why to do it and most importantly how to do it.
Inspecting the colossal traction that influencers have gained in the past few years, especially during the Covid times, it’s safe to say that influencer marketing is much more effective today than any other marketing method.
This is also the only marting method that has an 89% of ROI rate compared to any other marketing methodologies in the market.
Along with being effective and profitable, influencer marketing is also the easiest way for brands to reach every single person in the target audience.
This is why brands are investing more in influencer marketing than any other marketing method.
Now, this demand for influencers has led to every single person aspiring to become an influencer.
Now, there are two sides to this issue.
First – New opportunities (of income).
Second – Tons of people.
Now, as much the passive, sometimes even full-time income, sounds good, we cannot also disregard the overcrowdedness in the field.
Why should this excess crowding be worrisome to you as an influencer?
Overcrowding in this field does the same thing that overpopulation does in many countries. That is a division of engagement, impact, and resources.
Now engagement and impact are understood here but resources?
Resources here mean nothing but the traffic in hashtags and the Instagram algorithm.
Due to this many worthy influencers fail to get the attention they deserve.
We’re not even considering the accounts with fake followers here.
Reading this, it’s normal to feel overwhelmed but, that’s not gonna help you become the best social media influencer.
So instead of dwelling on this intricate side, we will see what will actually help you become the best.
For starters, you are going to need the right equipment that will help you capture and post captivating content on your feed.
Marketing strategy and engagement come after you’ve got all the influencer must-haves in your bag.
So, let’s have a look at 8 must-have tools for social media influencers!!!
8 Must-Have Tools for Social Media Influencers
This list will take you through a few tools and apps that are must-haves for influencers or anyone just starting their journey in the field.
Assuming you already have got a nice phone with excellent picture quality or a camera for the purpose, we’ll start off with looking at the other tools.
1. Tripod for phone & camera
This is one of the most basic tools for social media influencers that one must own.
Here, there are two types of Tripods that we’ll be looking at; First, a tripod for the phone, and Second, a tripod for the camera.
Best Tripod for smartphone
If you are looking for the best buy for a tripod then we would suggest you go for Ubeesize 60 Tripod Stand.
One perk of this tripod stand for phones is that it comes with a Bluetooth remote which is compatible with iPhone and Android phones and a selfie stick. So you won’t be required to buy a selfie stick or wireless remote separately.
This influencer must-haves tripod stand is also extendable and boasts a 360 head rotation.
These features might’ve got you to think that influencer must-haves are going to be expensive but it’s not so?
While other tripod stands come above $30, UBeesize’s tripod stand can be yours at just $25.
Next is a camera tripod stand.
Best Tripod for camera
We’ve selected Amazon Basics Camera Mount Tripod Stand.
This is one of the lightest options which makes it perfect for travel.
The stand’s height can be easily adjusted and it also boasts a 360-degree swiveling.
What’s more, is that this must haves for influencers is available at a great price of $13.
YESS! You read it right, a Camera Tripod Stand for just $13!
Next on the list is a Ring Light!
2. Ring Light
Lighting plays a vital role in photos and that is why a ring light is most required by an influencer when shooting videos or clicking pictures at home or outside. Thus making it another must-have tool for social media influencers.
We suggest that you opt for this incredible product from the Sensyne Store.
Sensyne 10” Ring Light comes with an extendable tripod stand, a phone holder, and a wireless remote shutter which will make your job of shooting videos or clicking pictures a lot easier.
It is also the best choice if you are looking for high-quality HD pictures and videos.
This and many more features at an extremely reasonable price!
Now it’s the turn for a portable charger!
3. Portable Charger
A vital tool that everyone must possess.
It is more important for social media influencers to have it given to their hectic schedule that may include many outings and a lot of travel.
Here, we’ve selected Anker’s 313 Power Bank.
It comes with a USB-C cable and is compatible with almost all Apple products and Android too.
This must haves for influencers also allows you to recharge with a Micro USB and boasts the latest IQ technology.
A great value for money as it’s available for just $16.61!
Next up is a Microphone!
You will require a microphone for recording videos, especially for the ones that you record in public places.
The best buy that we’ve got here is PoP Voice’s Lavalier Mic.
This must haves for influencers boasts wide compatibility for Apple, Android, and even for PC and cameras.
Incredible, is it not?
Though this is best for vlogging, you can even use it for v/c, meetings, and all other things that come to your mind.
What’s more, is that these tons of features come at just $12.99!!
So, if you’re looking for a good mic for vlogging, look no further and immediately get this marvelous device!
The next influencer must haves is a remote shutter!
5. Remote Shutter
Though the tools for social media influencers that we’ve mentioned earlier do contain a wireless remote shutter, this part is for those who already have those tools and are just looking for a remote shutter or want to buy one irrespective of one coming for free.
We’ve got you an offer that’ll surely leave you astounded.
CamKixs’ Camera Shutter Remote Control is the best buy now, with tons of features including universal compatibility, the convenience of portability, and effective work at just…
Yes, merely $6 for a Bluetooth remote shutter!
With this, we’ve covered the must-have tools for social media influencers part, now it’s time to look at the must-have apps for influencers!
It’s time to discuss the best editing apps!
6. Editing Apps/Software
Our personal favorite here is Canva!
It is the most straightforward editing app requiring no extensive design training and is filled with tons, and when we say tons, we literally mean, tons of features.
This must have apps for influencers is perfect for beginners and is even suitable for the pros.
The app has got lots of templates for designing and creating photos, videos, stories, presentations, invitations, and whatnot.
It literally has every feature a graphic designer would want and everything’s so simple on it that even a 10-year-old can design a greeting card on it.
Canva does have a Pro version but most, like literally, MOST of its features are available in the basic plan.
But still, if you wanna go for the premium version then it is available at:
1 Month: 499/-
3 Months: 1497/-
12 Months: 3999/-
Now it’s time to hop on to Social Media Analytics App!
7. Social Media Analytics App
Now, this is an influencer must-have!
Though Instagram now provides account insights, it’s only the basic stuff.
If you aspire to become a well-known name in the industry then you must get your hands on analytics apps.
Our choice for social media analytics apps is Brand24.
Brand24 has tons of features that help influencers understand what’s working for them, what hashtags are trending in their niche, and a lot more things.
You can get this must have apps for influencers for free with a 14-day trial, thereafter you will have to opt for one of its premium plans.
The premium version is available in three plans with monthly and yearly payments supported.
Individual Plan will cost $59 per month
Team Plan will cost $119 per month
Pro Plan will cost $179 per month
Enterprise Plan will cost $299 per month
Being an influencer the Individual Plans shall fit your requirements.
You can check out Brand24’s plans and features here.
8. Social Media Management App
Now, this does not come under influencer must haves but might be useful for many.
It is basically for those who have a hectic schedule because of their studies or job or something else.
A social media management app will help you schedule your posts in advance and manage all your social media platforms.
For this one, we’ve chosen RECURPOST.
Along with managing your posts across social media platforms, RECURPOST will also help you engage your followers and provide you with analytics.
It won’t be an understatement to call it an all-in-one social media management app.
You can get started with RECURPOST for free with a 14-day trial period, after that you’ll have to choose one of their premium plans.
The premium version is available in three plans with monthly and yearly payments supported.
Basic plan is available at $25 per month
Professional Plan is available at $39 per month
Business Plan is available at $79 per month
Being an influencer, the Basic Plan shall fit all your requirements.
You can check all of RECURPOSTs’ plans and features provided here.
Also, if you opt to pay yearly, you will be eligible to get RECURPOST for free for 2 months!
AND THAT’S IT!
These were the tools and apps that deem to be the must haves for influencers.
As we have designed this blog entirely from the beginners’ perspective, we’ve taken into consideration minute details like cost, feature intuitiveness, ease of use, and more.
We have crafted a listicle that makes you understand even the little things about influencer marketing and why you should have a certain tool or app.
As you may have very well noticed, we haven’t added any big names like Adobe or Rod to this list.
This is because these established companies have expensive plans which may not be affordable to many and are also extremely intricate to be understood and used.
Take Adobe for example. It surely has got a popular name in the industry but it simultaneously also requires a certain skill set to be able to use it and comes at a higher price.
The tools and apps that are mentioned here provide the same functionalities to those priced higher, some even better at no or less cost.
We hope this post on the must have tools for social media influencers helps you get started with your influencer journey with ease and assists you to grow your channel.
If you have any doubts/questions or suggestions regarding the article or any of the tools, you may mention them in the comments or reach out to us through our Instagram account.